INCUBATE: WHIN Collaboratory
Opening: March 2025
The WHIN Collaboratory is a dedicated innovation space providing unparalleled support for innovators and early-stage companies focused on women’s health. Beyond its professional office environment designed for startups and hybrid work strategies, the true value of the Collaboratory lies in its access to mentors and industry experts who are knowledgeable about building and scaling companies within the women’s health vertical. These experts offer guidance on a range of topics, from product development and market fit to business strategy and operations. Each member company is paired with a dedicated Key Advisor who helps identify the right expertise from a pool of WHIN Mentors to tackle current challenges. Additionally, these mentors bring extensive networks of industry contacts that can be leveraged. The nurturing environment of the WHIN Collaboratory fosters a rich exchange of ideas and best practices, essential for overcoming the unique challenges faced by companies in the sector.
The WHIN Collaboratory also allows companies to focus their limited resources on their core business functions rather than extraneous but necessary things like printers, furniture, conference space, wifi service, etc. The Membership agreement is a short-term commitment (minimum 3 months) that allows companies to have access to a professional environment without a major commitment often required with commercial office arrangements. It also offers the flexibility as companies grow and expand their team to easily add additional space and furnishings with a simple membership addendum.
WHIN Academy
Dates: March 27 - May 15, 2025
The WHIN Academy is modeled after several nationally recognized programs that have empowered thousands of individuals to advance their knowledge and skills helping them to advance in their personal and professional life. Join us for an amazing journey.

- WHIN Academy Program Learning Objectives:
- Gain a basic understanding of how to start a company, and the landscape of the entrepreneurial ecosystem
- Expand awareness of opportunities, resources, and networks available for startup companies
- Gain new perspectives from discussions with entrepreneurs, business leaders, investors, and experts across a broad range of technical and business fields
- Experience the technology commercialization process in a safe and supportive environment while working with a team to develop a plan to transform an innovative technology into a commercially-viable product or service
- Gain confidence to pursue leadership roles in technology-based companies
- Develop skills in working effectively in a team, creating Go-to-Market strategy, and delivering an investor pitch
- WHIN Academy Program Expectations of Participant:
- Attend a minimum of 7 out of 8 sessions (attendance will be taken at each session) in order to be eligible for program rewards and recognition
- Willingness to devote time and effort outside of the program sessions to conduct research, share findings, discuss strategies, and meet with the team as needed
- Commitment to complete all assigned work, both during and outside of the eight scheduled program sessions
- Maintain a positive, professional attitude
- Demonstrate courtesy, respect, and helpfulness toward the team mentor, other team members, training facilitators and all others participating in the program
- WHIN Academy Program Expectations of Teams:
- Conduct customer discovery to gain an understanding of the requirements to transform team’s concept into a commercially viable product or service
- Develop and submit a Go-to-Market strategy that, at a minimum:
- Identifies the most promising target market(s) applications for the product or service
- Describes the superiority or competitive advantage of the product or service over existing and competing products already in the marketplace
- Outlines the sales and marketing strategy
- Defines the major milestones (e.g., product testing, regulatory approvals) that must be met for product development and commercialization and associated timelines
- Estimates the costs of development and commercialization, as well as the potential profitability of the product and the time it will take to reach profitability
- Describes the type of management team, human resources, and company structure that the startup venture will need in order to develop and commercialize the technology
- Create an investor presentation based on the Go-to-Market strategy developed by the team and select one team member to deliver the presentation on behalf of the team